Steve Burnham

United Fresh Produce Association Chairman of the Board Reggie Griffin of the Kroger Co.

HECTOR LEDEZMA has been in the produce industry since he was 16. Recently, he joined the sales team at L.A. Garlic & Spice Inc. He focuses on corn, but also works with lettuce and broccoli.

Mr. Ledezma said that his slogan, “Honk your horn if you need corn — that’s why I was born,” has helped him since he was a teenager. “It’s brought a lot of business to me.”

The overall theme of the Idaho Potato Commission’s promotional programs for the 2011 crop and the 2011-12 marketing season is the organization’s Diamond Jubilee.

MORGANVILLE, NJ — Approximately 40 miles south of New York City, in this pastoral town within the boundaries of Marlboro Township in New Jersey’s Monmouth County, a new vineyard and winery is set to open this fall, complete with all the trappings found at locations in more famous wine-producing regions around world: wine grapes grown on acres of rich farmland; a tasting room where visitors can sample wines produced on site; and a demo kitchen where food to complement the wines will be artfully prepared by top chefs.