Instacart introduces shoppable video feed for advertisers
Instacart introduces shoppable video feed for advertisers
Instacart introduced “Immersive Feed,” a new short-form, vertical video feed that showcases meals and recipes, currently in pilot as part of Instacart’s suite of inspiration ads. Customers can now browse the video feed directly within their favorite retail storefronts on Instacart and seamlessly add items to their cart. The new experience gives consumers a familiar way to scroll, discover and shop meal ideas on Instacart, like finding the best appetizers to pair with rosé or planning a meal for seasonal occasions, such as a family summer picnic.