Michigan asparagus wraps successful season with strong volumes, consumer demand
Michigan asparagus wraps successful season with strong volumes, consumer demand
The Michigan asparagus season wrapped up on a high note, delivering exceptional quality, strong volumes and increased consumer awareness across key markets. To support growers and drive demand throughout the season, the Michigan Asparagus Advisory Board executed an integrated marketing campaign combining retail promotions, influencer partnerships, recipe development, digital advertising, video content and earned media.