Market Minute: Mushrooms ready for summer promotion
By
Ron Pelger
Market Minute: Mushrooms ready for summer promotion
By
Ron Pelger
Kick off the summer grilling season by merchandising fresh mushrooms in June.
Increase the produce department display space and promote mushrooms in weekly advertising flyers to boost your mushroom category sales. Be aggressive by setting up a secondary display through June to support the Mushroom Council’s new It’s not Magic. It’s Mushrooms campaign.