Westerlay Orchids, a third-generation, family-owned company based in Carpinteria, CA, is expanding farm-direct access to premium Phalaenopsis orchids through its Box of Orchids online ordering program. Designed for florists, event planners, venues, interior designers and other wholesale buyers, the program offers a convenient way to order premium orchids shipped fresh from the farm directly to a home, business or event location.

Schreurs is looking back on a highly successful FlowerTrials 2026. For the third consecutive year, the company was pleased to be part of the leading industry event, and this edition was especially memorable as it marked its first time exhibiting at Breeders Avenue.

From June 9-12, the company welcomed visitors to Kudelstaart, where seven breeders came together under one roof. The collaboration created an inspiring environment and offered visitors the opportunity to discover a wide range of innovations in one convenient location.

Sustainabloom is putting an industry spotlight on The Giant Co. for the grocer's efforts to reduce plastic waste. By rethinking its floral plastic sleeves, The Giant Co. reduced six tons of plastic annually — a seemingly small change with outsized results.

The new sleeves are thinner and shorter than the standard floral sleeve. Before the switch, product and consumer testing showed no changes in quality or appearance compared with traditional sleeves. When the company printed the change on floral sleeves in stores to call out the reduced plastic use, customers noticed.

As CalFlowers marks its 85th anniversary, the association announced that Harrison (Red) Kennicott III, chairman of Kennicott Brothers Co., has been selected for the 2026 CalFlowers Distinguished Service Award, recognizing a lifetime of leadership, innovation and service to the floral industry.

Syngenta Group announced its board of directors has unanimously appointed Hengde Qin as chief executive officer, effective Aug. 1, 2026, following a thorough nomination and succession process. Qin, currently chief operating officer and head of seeds, succeeds Jeff Rowe, who will remain in the role through Aug. 1 before returning to the United States after nearly 10 years with the company.

Kendall Farms, the largest grower of waxflower and eucalyptus in the United States, announced Thursday the official launch of its direct-to-consumer website.

For the first time, California residents can shop directly from the farm and receive seasonal arrangements grown and harvested on more than 650 acres.

For decades, Kendall Farms has been a trusted supplier to major national retailers and international markets. Thursday's launch marks an evolution of that legacy: bringing the farm experience directly to consumers.