Subway teams with CTF on tomato promo
Subway teams with CTF on tomato promo
In a departure from its typical cooperative activity, the California Tomato Farmers co-op has teamed with Subway on a promotion in all 3,000 of the food chain’s California stores to highlight locally grown tomatoes during the summer months of July, August and September.
“And depending upon supply, we are hoping that the promotion moves into October as well,” said Ed Beckman, chief executive officer of CTF, which represents about 85 percent of California’s field-grown tomatoes.