The IFPA Retail Conference and Golf Tournament was a hole in one for attendees, as friends and colleagues — new and old — teed off at Whirlwind Golf Club at Wild Horse Pass in Phoenix. The conference proved the ideal space for interactions between shippers, retailers and wholesalers against the backdrop of sessions on the retail market, supplier relations and other key insights.

Guests of The Fresh Market are in for a beautiful surprise that’s sure to delight the senses when they visit the specialty retailer’s floral department.

After 14 years with Cecelia Packing Corp., and a lifetime of dedicated service in the ag industry, Keith Wilson, sales manager, is retiring effective May 16.

FloraLife, a division of Smithers-Oasis Co., and worldwide leader in providing solutions throughout the flower journey from farm to vase, introduced its new FloraLife QuickMix handheld dosing system. Benefiting from Swiss-made ingenuity, this smaller system allows FloraLife products to be dispensed directly from your hand.

Here comes the summer fruit. Start planning to see some outstanding California stone fruit this year. An ample supply of exquisite quality cherries, peaches, nectarines, apricots and plums is expected for ad promotions.

Bolthouse Farms is being separated into two standalone entities: Bolthouse Fresh Foods and Generous Brands. The former will carry on the century-old legacy of Bolthouse Farms as a leading supplier of fresh carrots to retailers across North America, with nearly 700 million pounds of carrots sold annually. Generous Brands will encompass the premium fresh beverage and salad dressing businesses of Bolthouse Farms and Evolution Fresh.