United Fresh and FMI to co-locate conventions in Chicago for next three years
United Fresh and FMI to co-locate conventions in Chicago for next three years
The chief executive officers for the United Fresh Produce Association and the Food Marketing Institute announced a plan to hold their conventions jointly in Chicago during the month of June for at least the next three years.
The two organizations have co-located their conventions before, and United Fresh President Tom Stenzel said the partnership will help United Fresh get past the typical buy-sell relationship that occurs at conventions and move toward a top-to-top connection, referring to the top level retail executives that typically attend the FMI show.