A definitively American tradition that began in the 1950s as a Halloween promotion has a new “easy-as-pie” spin this fall season with the Caramel Apples Made Easy promotional partnership designed by Associated Food Stores based in Salt Lake City.

Featuring sweet and crunchy apples from Oneonta Starr Ranch Growers in Wenatchee, WA, and the velvety smooth covering from Werther’s Original Baking Caramels, the promotion provides a boxed bundle deal that launched in late September and will run through Halloween.

Greenhouse grower Mastronardi Produce announced the launch of its all-new, highly graphic and content-rich website. The entire website is outfitted with responsive coding, providing consumers and buyers optimal viewing experiences.

Oneonta Starr Ranch Growers, headquartered in Wenatachee, WA, encourages attendees at this year’s Produce Marketing Association Fresh Summit to stop by Booth 5539 and find out why 2013 has been an exciting year for the company.

“The PMA Fresh Summit allows us to be in front of the industry as a whole,” Dan Wohlford, national marketing representative, said about the importance of the venue. “Most everybody attends. It gives us the opportunity to meet with our current customer base as well as meet with prospective partners, too.”

Nichole Towell, director of marketing for Duda Farm Fresh Foods Inc., headquartered in Oviedo, FL, said that the company, a leading national grower, marketer and shipper of vegetables and fruits, including citrus, would be exhibiting at the Produce Marketing Association Fresh Summit in New Orleans Oct. 18-20.

“This will be our 24th year exhibiting at the PMA Fresh Summit,” said Towell. “We’re very excited to be in New Orleans this year. It’s a great town with a fun vibe that fits perfectly with our playful theme.”

Strong local roots and great growers. Those are the key elements that organic produce marketer Viva Tierra Organic Inc. credits for two decades of success in the produce business.

Luis Acuña, president and chief executive officer of the Sedro-Woolley, WA-based company, noted that the company has been privileged to support the development of Washington’s organic tree fruit industry from the start.

The George DeLallo Co. Inc., based in Jeannette, PA, a family-owned-and-operated manufacturer and distributor of Italian and Mediterranean foods, will introduce its new SaladSavors salad toppings at the PMA Fresh Summit in New Orleans.