Industry Viewpoint: Federal spending and its role in increasing fruit and vegetable consumption
By
Wendy Reinhardt Kapsak, president and CEO of Produce for Better Health
Industry Viewpoint: Federal spending and its role in increasing fruit and vegetable consumption
By
Wendy Reinhardt Kapsak, president and CEO of Produce for Better Health
There is a cadence in our society when it comes to problem-solving. We acknowledge the problem. We determine the cause(s) of the problem. We identify, prioritize and implement solutions. Then, the problem is (hopefully) solved.
Peppers, tomatoes and sweet corn — three top of the line items — are ready and waiting to be set up on aggressive displays in your produce department. Plan to promote these items by choosing key locations and go all out to capture some meaningful sales volume. Expand space and set up a waterfall spillover onto the original boxes for an appealing presentation.