As strategic promotion is credited for being instrumental to growing demand for fresh Hass avocados, the Hass Avocado Board enters its 20th anniversary year by expanding the role and responsibilities of Gina Widjaja, director of marketing and communications. HAB has reorganized internally and formed a deeper bench of expertise under Widjaja to power its vision to make fresh avocado’s America’s most popular and desired fruit by 2025.

The Kroger Co. it will offer more Americans delivery through the addition of a new customer fulfillment center in Aurora, CO, powered by the Ocado Group, engineering a model for the region, leveraging advanced robotics technology and creative solutions to redefine the customer experience in the Denver Metro Area.

Torrey Farms is a large family farm located in Elba, NY, with a satellite property located in Potter, NY. Together, the pair of properties grows approximately 10,000 acres.

Peaches are one of New Jersey’s 10 most important fruit and vegetable crops, with an estimated wholesale value of $25 million.

As part of Avocados from Peru’s innovative marketing campaign, it has expanded its media partnerships with NBC, Telemundo and Fox to include more than 70 media markets, including the top 10 in the United States. Among the highlights of the partnerships, AFP will be a local sponsor of top programming that includes the MLB All Star game, Gordon Ramsey’s “MasterChef,” “America’s Got Talent” and the Latino Billboard Music Awards.

Westfalia Fruit anticipates a robust season for its Peruvian avocados. Its confidence is bolstered by the company’s expansion in country and the opening of its new state-of-the-art pack house, located just south of Lima.

“The benefit of creating our own facility is that we can ensure it meets the requirements of our business now and in the future,” said Omar Diaz, general manager for Westfalia Fruit Peru.