Westfalia Fruit expects to have a plentiful supply for the U.S. market throughout the summer months. This year,“National Avocado Day falls on Sunday, July 31, and Westfalia said it guarantees retailers a full supply of the highest quality fruit possible to meet shopper demand around this consumer holiday.

The Southeast Produce Council creates dynamic female-forward initiatives through its Southern Roots platform. The council recently added Southern Roots committee members who will bring fresh perspectives and a strong commitment to cultivating and enriching relationships of women in produce:

This year is shaping up to be a good one for California table grapes according to Sunview Marketing International. Sunview, headquartered in Delano, CA, has been growing premium quality table grapes in the central valley for more than 70 years.

With more than 1,700 registrants, a sold-out trade show featuring more than 150 exhibitors and a robust educational program, the 2022 Organic Produce Summit was an unmitigated success. The aisles were full from the opening bell on Thursday, July 14, until the doors were shut about five hours later.  There were more than 300 retailers in attendance and the excitement level was sky high.

Known for premium potatoes and table grapes cultivated from the California heartland, Top Brass Marketing is excited about its summer season of crops. “Our California central valley grape season kicked off in July and we are really excited about this year,” said Brett Dixon, president of Bakersfield, CA-based Top Brass.

Matching growing consumer demand for organics, the market is expected to see an annual growth rate of 8.2 percent over the next few years. With that growth comes the responsibility to offer consistent quality supply to shoppers willing to pay more for organics without a gap in supply.  Those same shoppers crave information about how their food is grown and often make mindful purchases considering sustainability.