As part of its plan for future growth, Dulcinea Farms, based in Ladera Ranch, CA, has reinforced its sales and operations departments with the hiring of two industry veterans.

John McGuigan, who held senior management positions at Sunkist Growers Inc., is now vice president of sales and marketing, and Frank Mejia, formerly general manager of the Southwest production unit at Del Monte Fresh Produce, is now senior manager of Dulcinea's Mexican operations.

The Oppenheimer Group is celebrating its past by making a commitment to its future.

The Vancouver, BC-based company, which commemorates its 150th anniversary this year, announced a $150,000 pledge to the PMA Foundation for Industry Talent. This funding supports programs designed to attract, develop and retain talent for the produce industry.

As the prices of food and fuel continue to rise -- and salaries lag -- Americans are feeling the pinch. They're tightening their belts, looking for bargains and spending less, even on the essentials. According to a recent "IRI Times & Trends Special Report," about half of American consumers with annual incomes under $55,000 are now having difficulty buying the groceries they need.

So what incentives can you offer to attract penny-pinching customers and get them to open their wallets?

ORLANDO, FL -- The 2008-09 Produce Marketing Association's board of directors took office Thursday, Oct. 23 during PMA's 2008 Fresh Summit International Convention & Exposition, here. Chairman of the Board Dave Corsi, vice president of produce and floral operations at Wegmans Food Markets in Rochester, NY, is joined by three other officers and 23 directors.

Frontera Produce Ltd., a vertically integrated grower, packer and shipper of fresh produce based in Edinburg, TX, announced the launch of a new company, Frontera Fresh Logistics LLC, which was created to provide added value and service to Frontera Produce's customer base and to allow the company to build on its existing carrier relationships.

The new company aims to provide perishable full truckload and LTL service throughout the United States, as well as temperature-controlled storage and forward-distribution in strategically located areas.