ORLANDO, FL -- "Who ever has a party and has no salsa?" Jay Alley asked.

His firm, Fresherized Foods in Fort Worth, TX, has answered that marketing question by placing its own, new "Wholly Salsa" brand onto the market. The firm is best known for its "Wholly Guacamole" brand guacamole.

Mr. Alley, who is vice president of retail operations for Fresherized, said that the new salsa is the classic flavor, which is available with mild, medium or hot levels of spiciness.

ORLANDO, FL -- Relaunching its web site to coincide with the 2008 Produce Marketing Association's Fresh Summit, Canadian greenhouse grower OriginO is focusing on the health benefits provided by organic tomatoes, peppers and cucumbers.

And while the greenhouse operation -- which has an exclusive marketing agreement with The Oppenheimer Group -- touts a two-crop season and looks forward to lively holiday movement of its product, Brazilian grape grower Labrunier, a new marketing partner, adds significantly to Oppenheimer's October-December grape program.

ORLANDO, FL -- Sylvain Terrault has big plans for HydroSerre Mirabel.

The new president of the Mirabel, QC-based firm, which is renowned for its hydroponic lettuce grown using floating raft technology, told The Produce News here at the Produce Marketing Association's Fresh Summit that after 20 years, "it was time do something different to put the company at the forefront of the industry."

WASHINGTON -- According to Department of Homeland Security Secretary Michael Chertoff, its Oct. 23 revisions to the final no-match rule will persuade the courts to lift an injunction and allow the government to begin enforcing the controversial law.

But Western Growers Association says not so fast.

The government issued yet another version of the so-called no-match rule earlier this month that requires employers to correct errors that occur when an employee's name and Social Security number do not agree with government records.

ORLANDO, FL -- A panel of three speakers at the Produce Marketing Association's Fresh Summit addressed a discussion of the formula that "Food Safety + Risk Management = Profitability."

The panelists were Bob Whitaker, chief science officer of the Newark, DE- based PMA; Rick Broderick, director of risk management for Harris Corp., based in Melbourne, FL; and Devon Zagory, senior vice president of food- safety and quality programs for NSF Davis Fresh, which is part of NSF International, headquartered in Ann Arbor, MI.

New Jersey Secretary of Agriculture Charles M. Kuperus is stepping down. He submitted his resignation Oct. 24 to Gov. Jon S. Corzine, effective Dec. 31, and plans to return to his family's farm in Sussex County, NJ.