Ventura Fresh launches Chico Brand backed by legacy, purpose and growth
For Ventura Fresh Produce LLC, the goal is not simply to sell product, it is to build a brand rooted in legacy, values and long-term relationships.Launched in early 2026, Ventura Fresh Produce LLC was founded by partners Javier Torres, Salvador Macías and Rob Ybarra, each bringing deep, generational ties to the produce industry. Together, they have aligned around a shared philosophy that guides every aspect of the business.
Sobeys parent company acquires Québec retailer
Empire Co. Ltd. and its wholly owned subsidiary Sobeys Inc. entered into an agreement to acquire Mayrand Food Group Inc., a long‑established Québec food retailer operating four large‑format locations across the greater Montréal area.The transaction is being completed pursuant to a court‑approved process and remains subject to customary closing conditions, including receipt of court-approval and required regulatory approvals. The transaction is expected to close in first quarter of fiscal 2027.
CPMA announces new board of directors
The Canadian Produce Marketing Association held its 2026 Annual General Meeting virtually last week, bringing members together to reflect on a year marked by strong governance, member engagement and meaningful advocacy outcomes for Canada’s fresh produce sector.
Offshoot Brands names VP of sales and operations
Offshoot Brands announced the appointment of Jenna Schulte as vice president of sales and operations.In this newly created role, Schulte will lead the integration of sales strategy and operational execution across the organization, supporting the company’s continued expansion while strengthening customer partnerships and internal capabilities.
Viva Fresh gives Exp. Group platform to showcase growth in Texas
At the Texas International Produce Association’s Viva Fresh expo, Exp. Group will be showcasing dozens of its Rosita brand fruits and vegetables grown in Mexico, as well as an expansion in South Texas.The North Bergen, NJ-based company will be focusing on big news for its Texas division: a fast-approaching move to a new facility in Pharr. Business at the current facility, which opened in September 2023 in McAllen, rapidly outgrew the space, said Anthony Serafino, Exp. Group president.
Cherry Central Cooperative selects new president and CEO
Cherry Central Cooperative named Helena Beckett as its new president and CEO, effective today.Beckett brings more than two decades of experience in the fresh produce and retail industries, with a strong track record of driving growth, building high-performing teams and developing strategic partnerships across national retail markets. Most recently, she served as director of retail sales at BrightFresh Microgreens, where she led significant revenue growth, expanded national retail partnerships and helped drive the company’s marketing and digital commerce strategy.
William H. Kopke Jr. Inc. combines tradition with innovation
William H. Kopke Jr. Inc. is a fourth-generation, family-owned company founded in 1937 by its namesake. For over 87 years, Kopke has built a legacy importing and exporting the finest fruits from around the world, supplying customers throughout North America and Asia. As an industry leader, the company continues to add value through vertical integration, with strategic investments in agriculture, logistics, and refrigerated distribution.
Giant and Martin's raises raises $1.2 million for Feeding School Kids initiative
The Giant Co., known locally as Giant and Martin's, announced its Feeding School Kids initiative, in partnership with its customers, raised more than $1.2 million to address food insecurity in local school districts throughout the communities it serves.
Market Minute: California strawberries a prime opportunity for promotion
Berry category sales rose 6.6 percent from last year, with strawberries accounting for a 5.6 percent increase and making up 42 percent of all berry sales. This demonstrates that strawberries remain a top choice for shoppers looking for fresh fruit.