Wada Farms expands foodservice offerings while focusing on customer growth
Wada Farms continues to strengthen its position in the foodservice sector by focusing on staple produce items, customized solutions and strong customer partnerships that help operators navigate an increasingly competitive marketplace.The Idaho Falls, ID-based grower-shipper, one of the nation’s largest suppliers of potatoes, onions and sweet potatoes, said feedback from foodservice operators, distributors and industry partners has reinforced the importance of providing core items while continuing to innovate.
Hronis acquired in Chapter 11 auction, expects 'business as usual' in 2026
Hronis Inc., one of California's leading table grape producers, announced the successful completion of its Chapter 11 auction. The successful bidder was the company's current senior lender, Conterra Ag Capital, and the transaction was approved by the court and is expected to close by mid-July, subject to customary closing conditions.
Bushwick, Dublin Farms celebrate Virginia-grown potatoes with American birthday event
Bushwick Commission launched its annual Virginia Grown promotion, highlighting premium potatoes grown at Dublin Farms for Walmart. While the annual campaign reliably delivers special product packaging, a robust digital ad campaign and comprehensive social media support, this year’s celebration reaches historic heights.In honor of America’s 250th birthday and in celebration of Dublin Farms’ 150th anniversary, this year's promotion introduces a landmark commemorative event bringing together local agriculture, higher education, retail and government leadership.
Pure Flavor's Rocco Reds tomato wins Superior Taste Award
Pure Flavor's Rocco Reds received a Superior Taste Award from the International Taste Institute in Brussels, Belgium.
Mission Produce foodservice message focuses on avocado, mango ripening
Mission Produce has two of the most versatile, in-demand ingredients in foodservice right now — ripe avocados and ripe mangoes — and the company’s custom ripening programs will be a key topic at the International Fresh Produce Association’s Foodservice Conference.Mission Produce delivers avocados and mangoes to foodservice operators at the exact ripeness stage they need, said Galen Johnson, senior director of sales. Typically, that is stages three-five, when fruit is ready for use when it arrives at kitchens.
Kendall Farms launches direct-to-consumer website, bringing California-grown flowers straight to your doorstep
Kendall Farms, the largest grower of waxflower and eucalyptus in the United States, announced Thursday the official launch of its direct-to-consumer website.For the first time, California residents can shop directly from the farm and receive seasonal arrangements grown and harvested on more than 650 acres.For decades, Kendall Farms has been a trusted supplier to major national retailers and international markets. Thursday's launch marks an evolution of that legacy: bringing the farm experience directly to consumers.
Smith family expands partnerships while preserving roots and preparing next generation
For generations, the Smith name has been synonymous with produce, particularly in Maine, where the family’s farming roots run deep. As another summer harvest begins, the Smith family is preparing to transition production back to its home fields in northern Maine, a seasonal milestone that reflects both the company’s heritage and its continued evolution. Today, the sixth-generation operation continues to expand its network of growing partnerships, broaden its product offerings and position itself for long-term growth.
Top Brass builds on quality and innovation for 2026 California grape season
As California’s table grape harvest gains momentum, Top Brass Produce is entering the 2026 season with confidence, buoyed by excellent fruit quality, growing harvest volumes and continued consumer demand for premium grape varieties.
In the Trenches: The unprofitable and senseless banana price mess
Isn’t it time to end the 40-year banana price war?Produce directors warn senior leadership that banana retails must increase because the fruit is being sold below cost, generating a negative gross profit. Executives refuse to act, choosing instead to absorb millions of dollars in losses. This decision doesn’t just cripple the company’s bottom line — it undermines the very farmers whose livelihoods depend on receiving a fair return for the bananas they grow.
Ben B. Schwartz & Sons looks to strengthen foodservice partnerships at IFPA conference
As the fresh produce industry prepares to gather for the IFPA Foodservice Conference, Ben B. Schwartz & Sons is focused on expanding its reach, strengthening customer relationships and identifying new opportunities for growth in the foodservice channel.By leveraging its Midwest location and existing transportation network, the company has been able to efficiently serve a growing number of customers while maintaining the service levels that have long been central to its business.