Peri & Sons Farms, based in Yerington, NV, launched its newly redesigned and expanded web site, which was developed to showcase the firm's enduring farming history-spanning over a hundred years and three generations-as well as communicate the company's progressive philosophy in the areas of food safety and traceability.

Fruit Patch, a Dinuba, CA-based packer and marketer of peaches, plums, nectarines, grapes and specialty citrus, announced Aug. 23 that Sheri Mierau will resign as vice president of sales and marketing, effective Sept. 30.

"Sheri is getting married and relocating to Southern California in early September,"Scott Wallace, chief executive officer of Fruit Patch, said in an Aug. 23 press release. "Everyone at Fruit Patch is happy for her and wishes her the best in her new life."

A very cold winter in the Southern Hemisphere country of Peru has hampered asparagus production and should continue to have an impact through the month of September, according to one of the leading importers of the commodity.

Julia Inestroza, marketing director of Gourmet Trading Co., based in Los Angeles, said, "Given the cold weather we've had the last month or so, we predict there will be some residual market effects until mid-September. By October, there should be an abundance of product."

An innovative partnership between the Produce Marketing Association, Sysco Corp. and PrimusLabs.com is providing much-needed produce food safety training to small growers across America to help them increase their produce sales. Local growers, including PMA members and those interested in doing business with Sysco, can receive training via a series of workshops held around the country. The workshops are designed to help growers understand current food safety demands, how to meet them and how to navigate food safety requirements.

MONTREAL -- The Quebec produce trade took time out at the Quebec Produce Marketing Association's 63rd annual convention, held here Aug. 19- 21 at the Fairmont The Queen Elizabeth hotel, to honor two industry veterans and the contributions they have made.

At the industry brunch Aug. 21, the association paid tribute to Dan Dempster, president of the Canadian Produce Marketing Association, who will be retiring in March after almost 35 years at the association.

IRVINE, CA -- "Authenticity" has long been a watchword of the California Avocado Commission, and never more than with the inception of the California avocado grower marketing campaign.

This season, California avocado growers have elevated their level of involvement in the consumer campaign by making personal appearances at retailer events and by interacting with consumers as well as the media to create personalized marketing experiences.