IPC mobilizes to move shorter crop
IPC mobilizes to move shorter crop
SUN VALLEY, ID - A year ago at the 81st annual Idaho Grower Shipper
Association meeting, the industry strategized in the face of moving a record
crop. As part of that effort, the Idaho Potato Commission ramped up its
promotional programs on the retail, foodservice and international fronts with
a number of consumer and trade initiatives.
This year, the industry is looking at a much shorter crop. However, the commission will continue with an all-out promotional assault to help move the state's famous spuds and maintain the "Idaho" brand recognition.
This year, the industry is looking at a much shorter crop. However, the commission will continue with an all-out promotional assault to help move the state's famous spuds and maintain the "Idaho" brand recognition.