Early start for Sonora grapes will assure promotable volumes for Memorial Day and Fourth of July
Early start for Sonora grapes will assure promotable volumes for Memorial Day and Fourth of July
Virtually every year retailers can count on having Sonora spring grapes available in good supplies for the Fourth of July pull. Memorial Day, however, is generally another story. While some grapes from Mexico are usually in the market by Memorial Day, there is rarely sufficient volume for promotions in the period approaching that holiday.
This year, the earliness of the season will provide retailers with an unusual opportunity, as an anticipated early start to the Sonora grape deal, as much as two weeks ahead of normal, should assure promotable volumes for both holidays.