‘Foxy’ touting the advantages of juicing
‘Foxy’ touting the advantages of juicing
With its “Foxy” brand of fresh produce, The Nunes Co. in Salinas, CA, has embarked on an ambitious and long range effort to increase the consumption of fruits and vegetables.
“We are taking a long-term view of what we can do at store level to increase the consumption of fruits and vegetables,” said Matt Seeley, Nunes’ vice president of marketing. “In our industry we should all be looking for ways to increase sales and consumption and I don’t think there is a better program to do that than juicing.”