Calavo’s year-round avocado program concentrates on fruit from California, Mexico
Calavo’s year-round avocado program concentrates on fruit from California, Mexico
Even as more global players in the avocado industry are gaining or seeking access to the ever-growing U.S. market, Calavo Growers Inc., in Santa Paula, CA, continues to focus, in its domestic marketing, on just two sources of origin — California and Mexico.
“The program here for the U.S. is still almost exclusively California and Mexico for Calavo,” said Rob Wedin, vice president of fresh sales and marketing, in an interview with The Produce News.