Over 20,000 expected at PMA Fresh Summit
Over 20,000 expected at PMA Fresh Summit
The Produce Marketing Association’s Fresh Summit Convention & Expo at California’s Anaheim Convention Center Oct. 17-19 has doubled the size of its floral pavilion this year, the organization announced on its website. About 78 flower growers, importers-exporters, bouquet makers, suppliers and shippers had reserved booth spaces as of late August.
Floral education sessions slated for Oct. 17 were identified by PMA in a news release as “Floral Trends: Color is Key” presented by Pantone LLC, and “The Seismic Shift of the Floral Industry” presented by Euromonitor International.