Procacci Bros. Sales Corp., based in Philadelphia, is the newest produce company to join the Eat Brighter! campaign.

Eat Brighter! is a joint partnership between the Produce Marketing Association and the Sesame Workshop that will bring Sesame Street's lovable characters to the packaging of fresh fruits and veggies. The campaign has set its sights on increasing consumption of fruits and veggies among children aged 2-5.

NEWPORT, RI — The New England Produce Council held its 2014 Produce & Floral Expo in a new location — Newport, RI — and at a new time of the year — September. So it seems appropriate that the council held its trade show in a new and different setting: outside under tents.

Salinas, CA-based Mann Packing announced the addition of Terence Billingsley to its sales team.

Christopher Ranch in Gilroy, CA, was founded over 50 years ago. The company introduced its organic line in 1997. Patsy Ross, vice president of marketing for the company, said that its line of organic products has grown consistently since then.

“Today our organic line includes numerous options in fresh, peeled and jarred categories,” said Ross. “And we offer organic shallots, also in fresh, peeled and jarred options, organic elephant garlic, organic ginger, organic pearl, Cipolline and boiler onions.”

This season, Borton & Sons Inc., headquartered in Yakima, WA, plans to add two new apple varieties to its manifest. The company is a premium grower, packer and shipper of high-quality apples, pears and cherries with more than a century of industry expertise. The fourth generation of family members currently spearheads operations.

California Navel Orange Objective Measurement Report, issued by the California Department of Agriculture in cooperation with the U.S. Department of Agriculture's National Agricultural Statistics Service, is a usually reliable estimate of California's Navel crop.