In support of retail advertising for the upcoming Valentine’s Day holiday, Potandon Produce has enhanced its newest advertising icon, the Klondike Fairies.

Hillsdale, NJ — Kings Food Markets, an upscale chain serving customers throughout New Jersey, New York and Conneticut, debuted its newly renovated location, here, on Feb. 6 with the help of Kings’ President and CEO Judy Spires, COO Richard Durante, Store Manager Gerry Staub, and Hillsdale Mayor Max Arnowitz.

Following the success of its inaugural national sales show in 2014, SuperValu Inc. will host the 2015 National Expo this August in St. Paul, MN. year’s show will have an expanded emphasis on fresh departments and products.

This year’s event will take place Aug. 11-13 at the RiverCentre in downtown St. Paul and is open to the more than 2,000 independent retail customers served by SuperValu, as well as hundreds of vendors and industry professionals.

The National Watermelon Association’s annual convention will be held Feb. 16-19 in La Quinta, CA, with an underlying theme of planning for the future for the industry and the association.

“Our keynote speaker is Sarah Sladek, and she is probably the foremost global expert on Generations X, Y and Z,” Bob Morrissey, executive director of the NWA, told The Produce News. “We are very excited to have her speak and to remain on for a couple of months as a consultant for the association.”

The Quebec Produce Marketing Association was honored with a DUX Award for its “Eating better, one serving at a time” communications campaign at a Jan. 21 ceremony in Montreal.

Bill Zentner has been promoted to director of ratings at Blue Book Services, succeeding Ken Schultz as the leader of Blue Book’s ratings division. He will report to Jim Carr, chief executive officer and president.