Dayka & Hackett named exclusive marketer for Slayman pomegranates
Dayka & Hackett named exclusive marketer for Slayman pomegranates
Dayka & Hackett LLC, based in Reedley, CA, will exclusively market all Slayman pomegranates for the 2015 season. Slayman previously marketed its pomegranates in-house, but selected Dayka & Hackett as its marketing representative after Sales Manager Jim Peirone retired from Slayman Marketing Inc. this winter.
Slayman, which has farmed pomegranates in California since the 1920s, prides itself on its brand recognition as well as an estimated 90 percent market share from late July through early September.