The California Valencia orange forecast for the 2024-25 season is projected to be down approximately 20 percent from last season. The forecast is the result of the 2024-25 Valencia Orange Objective Measurement Survey conducted from mid-January to early February in cooperation with the California Department of Food and Agriculture and the USDA.

Ocean Mist Farms has hired Jeff Fulton as senior director of commodity vegetable sales.

With over 30 years of experience in sales, strategy and team leadership, Fulton brings extensive product and market expertise to his new role. His deep industry knowledge and proven track record in business development and product management have him well-poised to make an immediate impact at Ocean Mist Farms.

Marketing Plus, a trusted partner in food and agriculture marketing for more than 40 years, announced today it will merge with HYPHEN (formerly JP Marketing), a Central Valley-based agency known for providing creative strategy and behavioral science-backed brand solutions for 30 years. Beginning July 1, the combined agency will operate under the HYPHEN name.

HilverdaFlorist and DIEM Breeding, the Italian breeder of Hibiscus Rosa Sinensis, have announced a strategic partnership for the worldwide sales of Hibiscus series D-Tahiti. In this partnership, HilverdaFlorist will take on the cutting production and commercial activities, while DIEM Breeding will focus on the further breeding of this high-quality Hibiscus line.