WEATHER

Salinas, CA: Daytime temperatures will be in the upper 60s to low 70s through July 26 with overnight lows in the low to mid-50s. Patchy morning and evening fog will persist into late July.

Mendota, CA: Daytime temperatures will be in the low to mid-90s through July 26 with overnight low in the mid- to low 60s.

DEMAND

Demand for California melons exceeds very light supplies. Russet demand continues to greatly exceed the remaining supply in all shipping areas.

TRANSPORTATION & FUEL

MONTEREY, CA — Naturipe Farms LLC, a leading marketer of a full line of berries, headquartered in Estero, FL, is hoping the increasing popularity of its new “Berry Quick” line of single-serve blueberry packs will translate to higher foodservice sales for blueberries.

The “Berry Quick” pack offers the convenience of a pre-washed and ready-to-eat single-serving of fruit in a 1.5-ounce resealable pack, offering chefs and foodservice operators the option of a having a pre-measured serving to accompany a meal or the ability to add a partial serving into a salad or other dish.

ANAHEIM, CA — Jack Gyben of Progressive Produce in Los Angeles and Deborah Jackson of Supervalu/Albertsons received the top annual awards for produce and floral, respectively, at the Fresh Produce & Floral Council Expo, held July 19, here.

Mr. Gyben, who is a partner at Progressive and also is the firm’s vice president of marketing and business development, was cited for his tireless devotion to the industry and particularly to the FPFC. He has served several terms on the board of directors and was chairman of the organization in 2006.

The U.S. Department of Agriculture's Animal & Plant Health Inspection Service has cleared Peruvian avocados to enter the United States without cold treatment.

"This approval by APHIS will go a very long way toward the development of the U.S. market for Peruvian avocados in the May-through-September marketing window," Mark Greenberg, senior vice president of procurement and chief operating officer of Fisher Capespan in Montreal, told The Produce News July 19, the same day the announcement was made.

At California Giant Berry Farms, staff and executives alike rolled up their sleeves recently to host a community barbecue supporting three local charitable organizations.

This year marks the 7^th annual Skirt Steak Fundraiser BBQ held at California Giant offices in Watsonville, CA, and proved to be the biggest one yet.

Richard Sambado, director of domestic sales for Primavera Marketing Inc. in Linden, CA, told The Produce News that the company packs and ships approximately 1.4 million of the 2.2 million boxes of apples produced in California annually.