The management team at Nogales, AZ-based IPR Fresh spent its “off” season in “on” mode, among other activities developing a new strategic plan, brand positioning and image, according to a company press release.

The firm also moved to a new office location, where IPR Fresh President Jose Luis Obregon unveiled an energetic new logo with the tagline “freshness delivered.”

RIVERHEAD, NY — The increasingly popular microwavable potato category has a new option, courtesy of Fresh From The Start, a grower-shipper of a full line of produce, based here.

The new line, Fresh Sides, was launched earlier this year and is available in six SKUs, according to Dan Dubinsky, senior vice president of sales and marketing at Fresh From The Start. Those SKUs are reds, yellows, whites, russets, fingerlings and sweet potatoes.

Jupiter, FL-based Locus Traxx promises to help shippers keep an irrefutable eye on loads in transit, maintaining complete records of the journey of any shipment of produce via its proprietary monitoring systems.

However, the process sometimes has unintended benefits, according to John Hennessy, senior vice president of sales and marketing.

Turbana, the company representing the Colombian co-op of independent banana growers and the fourth-largest importer of bananas in the United States, has embraced the increasingly popular “farm-to-fork” concept by giving American consumers a chance to virtually meet the people who grow, harvest and ship their bananas via QR codes on the fruit.

Norcross, GA-based RockTenn, one of North America’s leading vertically integrated packaging manufacturers, has introduced a pair of products that can provide produce shippers substantial savings on materials and freight, as well as allow for better packouts and more product per pallet.

LUCIA IONE SPAGNOLA, the first child for Whitney Spagnola, marketing leader at Blue Book Services in Carol Stream, IL, and her husband, Eric, was born May 31 at Central Dupage Hospital in Winfield, IL, weighing seven pounds, 13 ounces and measuring 20.25 inches long.