Jon Hyatt, son of the company’s namesake, who runs Jim Hyatt Produce Co. Inc., along with his brother Paul and General Manager Mike Goettsch, admits not much has changed for the firm over the years.

“I’d say we are pretty much the same as we were last year,” he said. “We’re one of those companies that’s just the same thing over and over again. It’s been the same since we began many years ago.”

Oren Shapiro had a booth along one of the main aisles of the World Floral Expo at the Jacob K. Javits Convention Center in New York, and handled a steady stream of interested buyers at the show. Mr. Shapiro, president of Mrs. Bloom’s (Thai) Direct, pronounced himself satisfied with the foot traffic and the interest shown by buyers. “It was a great show for us,” he summarized.

Robert Ilsink, a director of Interplant Roses in Holland, was not unhappy with the show, but he wanted more. “There could be more people here. There could be more exhibitors here,” he said.

NEW YORK — Dick van Raamsdonk was only 24 when he staged his first flower trade show, in Taipei, Taiwan, in 1985. He was calm, with nerves of steel. It was when he came to his home country of Holland to put on his second show that he got stage fright.

“I was very nervous about opening a flower show in Holland, my native country,” he said at the World Floral Expo, here, almost 200 shows and three decades later.

NEW YORK — New products such as green orchids and spray roses 100 or more to the stem in startling new colors and double-sized blossoms were introduced at the World Floral Expo, here, March 13-15.

Arie Van Vugt, president of Plainview Growers in Pompton Plains, NJ, is one of three growers in the United States licensed to use a patented Dutch infusion technology to produce brightly colored orchids. A blue orchid came out about three years ago; lavender, two years ago; yellow last year; and this year, he introduced a bright green orchid called Limelight.

Easter floral sales have been in a downward spiral since the recession began, but perked up in 2010 and should show further improvement this year when sales figures for March 31 are available, according to the consumer research firm Prince & Prince.

Still, the 2010 rebound did not return sales to pre-recession levels, the study released Feb. 28 showed that Easter has lost one-third of its “purchasing power” since 1966. And there are warning signs that floral retailers are getting out-hustled by those who market other products for Easter.

Soren Kaplan, author of Leapfrogging, will be the keynote speaker at the International Floriculture Expo on June 20, according to a news release from the show organizers, Diversified Business Communications Inc. Leapfrogging received the 2013 Axiom Best Business Book Award.