Produce companies plan and prepare for a plethora of events: supply shortages, fires, theft, input cost increases, regulatory changes, marketing events and recalls. Yes, recalls.

The California Avocado Commission and Naturipe Farms have developed a multi-faceted co-marketing promotion that supports the California avocado season from March through October. Naturipe grows and ships California-grown blueberries in the April through July window, and together the brands are capitalizing on opportunities for California-themed and American-themed promotions.

TORONTO — As part of its education initiative, the 2013 CPMA convention offered a business panel titled: “Produce: What Do Canadians Want?” The answer, according to the panel presenters, is a variety of retailers who understand and meet local needs.

CHARLOTTE, NC — The room held three desks and three chairs, and little else. No windows. No fancy plaques on the walls. In fact, nothing on the walls. This is, after all, a start-up operation only a little more than 90 days old.

New programs and expansions are always exciting at Procacci Bros. in Philadelphia, and this year is no exception.

Produce veteran Anthony Totta, who founded the consulting firm Grow My Profits, has the combination of professional qualifications and industry know-how to ensure clients receive the best return on investment by identifying the right product mix and appropriate sales strategies.