Farm Star Living announces a recent partnership with Limoneira, its new exclusive lemon sponsor for 2014. The partnership is designed to showcase the "Limoneira" brand and products to Farm Star Living’s fast-growing consumer-based website and app users.

RedLine Solutions, based in Santa Clara, CA, recently hired Maureen O’Brien as director of marketing.

In her new position, O’Brien is responsible for leading and managing strategic marketing direction in support of the company’s growth objectives.

Prior to joining RedLine Solutions, O’Brien worked for six years in the video delivery infrastructure solutions industry for Harmonic Inc. in San Jose, CA, managing global and American field marketing.

At its annual meeting in Salinas, CA, March 6, Navidad Medical Foundation honored Watsonville, CA-based Driscoll Strawberry Associates and the company's chairman and chief executive officer, J. Miles Reiter, with its annual Hero Award in recognition of donations from Driscoll's totaling $107,700 to support Natividad's cross-cultural initiatives.

Del Fresco Produce Ltd. has teamed up with Roundy’s Supermarkets to participate in a Kraft co-promotion “Grilled Cheese with Tomato Sandwich.” Del Fresco will be providing beefsteak and cluster tomatoes.

The Pink Pumpkin Patch Foundation, a Colorado nonprofit corporation, announced the recipient of the 2013 breast cancer research grant: Rush University Medical Center, Chicago, has been awarded a $30,000 grant to fund breast cancer research.

RIO RICO, AZ — Upon becoming a produce grower in 1960, Malu Crespo’s grandfather, Jorge Crespo, chose not to become a mango grower “because it was too easy,” said Malu. “He said, ‘You have a big tree that you water. Then you harvest and take the mangos to the packing shed. It is too easy.’”

“When we were in the peak season, my father used to say, ‘If your grandpa would have known all the hard work we need to do to export the mangos, trust me, he would have exported mangos!’“ Malu noted in late February.