Fred Gmitter is one of about 26 faculty members at the University of Florida’ Institute of Food & Agricultural Sciences, Citrus Research & Education Center, whose sole job is to focus on citrus.

“Our staff members work on many aspects of citrus,” said Gmitter. “We cover all types of plant pathology, entomology, nematology, breeding, horticulture, processing, pest control and even economics, food safety and much more, which are all related specifically to citrus.”

It is news to no one that the world of public communications and, therefore, of public relations, has changed dramatically in the last two decades with the rise in popularity of the internet and particularly in the last decade with the growing ubiquity of social networking.

Newly introduced by Sambrailo Packaging in Watsonville, CA, for its line of Mixim System clamshells, according to Jim Scattini, vice president of sales and marketing, is a button lock option for the one-pound strawberry clamshell.

“It is still the Mixim design,” he said, “but it has a button lock versus the friction lock.” The company now offers both options, depending on customer preference.

When strawberries are in abundance, promotions are paramount to keeping volume moving. But when a shipper has sudden surges in volume, not all customers are capable of responding quickly enough to the unexpected increase in supply.

“The problem,” said Louis Ivanovich, vice president of West Lake Fresh, a Watsonville, CA-based brokerage specializing in strawberries year-round, “is that through the process of consolidation, so many buying entities “have gotten so large that even though they would like to, they just can’t respond quickly enough.”

Main Street Produce, originally known as Sunset Strawberry Growers, was founded in 1976 by Alton Allen and a partner who leased five acres of land in Santa Maria, CA, and grew strawberries with the help of Alton’s sons and five sharecroppers, four of whom eventually became independent strawberry shippers in their own right and are still in business today, according to a written historical timeline of the company exclusive to The Produce News. The following account is extracted from that timeline:

At its annual meeting in Salinas, CA, March 6, Navidad Medical Foundation honored Watsonville, CA-based Driscoll Strawberry Associates and the company’s chairman and chief executive officer, J. Miles Reiter, with its annual Hero Award in recognition of donations from Driscoll’s totaling $107,700 to support Natividad’s cross-cultural initiatives.