To-Jo Mushrooms on a strong summer Portabella mushroom promotional campaign
To-Jo Mushrooms on a strong summer Portabella mushroom promotional campaign
“We are working with many of our retail and foodservice partners on end-of-summer Portabella promotions,” Pete Wilder, marketing director for To-Jo Mushroom Inc. in Avondale, PA, said on July 25. “We have seen some lift in that segment over the summer and are looking for one last push with some aggressive promotional schedules.”
Wilder also noted that the company continues to see interest in its chopped mushroom varieties from its foodservice operation side as the “Trend to Blend” initiative continues to gather momentum.