Quebec-based Hydroserre Mirabel Inc., Veg Pro International Inc., and Vergers Paul Jodoin Inc., all recently expanded their product lines, offering consumers new varieties, new packaging and new size options.

Hydroserre Mirabel Inc. of Mirabel, Quebec, recently introduced three new types of Salanova lettuce: Oakleaf, Fleur de Mirabel and Frisé, all available in red and green in a dual package. These varieties are not on retail yet, but can be obtained through a distributor. 

The Quebec Produce Marketing Association has implemented a new marketing plan for the “I Love” campaign, focusing more on public relations and partners in the industry. Opportunities for industry to participate and help in the promotion of fresh produce are numerous.

As part of its national brand strategy, the Canada Organic Trade Association has launched the “Think Before You Eat, Think Canada Organic” campaign. The promotion, funded in part by Growing Forward 2, will highlight to Canadian consumers the benefits of choosing Canadian organic products.

The Fresh Produce Alliance has unveiled a new website to highlight the focus of the Alliance on improving the business climate for the fresh produce industry. FPA is a joint initiative of the Canadian Produce Marketing Association, the Canadian Horticultural Council and the Fruit and Vegetable Dispute Resolution Corporation.

According to Anne Fowlie, executive vice president of the Canadian Horticultural Council, the council has had a busy year. CHC has been closely monitoring many files, including The Agricultural Growth Act (Bill C-18) as it makes its way through the House of Commons.

CHC is also involved with the Regulatory Cooperation Council in regard to the Financial Protection of Produce Sellers action item.

With imports of around 8 million cartons of Mexican asparagus, Calexico, CA-based Altar Produce Inc. is one of the larger importers of “grass” in the United States. It is only adding to that reputation by greatly increasing its presence in the Peruvian asparagus deal this year.

“We have largely been growing Mexican asparagus,” said Chris Ramirez, president of the company, “but this year we are going to pretty much double our volume out of Peru.”