California Grape & Tree Fruit League changes name to California Fresh Fruit Association
California Grape & Tree Fruit League changes name to California Fresh Fruit Association
The California Grape & Tree Fruit League has officially changed its name to the California Fresh Fruit Association, an identity its members believe better defines the broad types of commodities it represents.
The California Fresh Fruit Association will formally present its new name to executive and legislative officials its annual fruit delivery Aug. 12 in Sacramento. And to celebrate this important milestone, an evening reception with government officials and California Fresh Fruit Association members will follow.