The Produce Marketing Association Foundation Women’s Fresh Perspectives Conference aims to recognize and celebrate the undeniable value of women. Its mission to cultivate the potential of women in the produce and floral industry and inspire women to enhance their career skills has gained the attention of women in the industry, regardless of their career stage.

There was no shortage of non-floral businesses trying to capitalize on the traditional floral holiday of Mother’s Day this year, including Smith & Wesson trying to convince buyers in a bright, flower-embellished print advertisement that what mom really wants is a nine-millimeter pistol. But despite all the competition, the floral industry appears to have been effective at maintaining its sales figures for Mother’s Day.

The world is changing really rapidly and it seems like even the complexity of the changes is changing. It is estimated that every 24 hours Google generates the amount of information equal to that generated from the dawn of civilization until the year 2003. Look around and notice what’s happening in the floral industry.

The National Mango Board announced that mangos are the official superfruit of the National Women’s Soccer League. All season long the NMB is partnering with premier teams and athletes to showcase the nutritious fruit at sampling events with player appearances, giveaways, social media engagement and much more.

Oppy’s greenhouse business just got a boost with the addition of category expert Justin Ruta to the company’s Newark, DE-based sales team.

Though it’s been a “tough time getting to market,” New Zealand pears and apples are now being marketed by The Oppenheimer Group throughout North America.