The Texas International Produce Association is calling on industry members to participate in the third annual Viva Fresh Clean Eating Challenge. The 2020 Viva Fresh Clean Eating challenge captured the attention of the produce industry leading into this past year’s long-awaited Viva Fresh Expo as 40 participants challenged themselves to incorporate more fruits and vegetables into their daily routines.

Basciani Foods has had a challenging 2021. This includes the pandemic, trucking, port and labor issues, yet the longtime mushroom company prospers on.

“We’re going to survive,” said Michael Basciani, Sr., chief operations officer for the Avondale, PA-based company. “We’ve been through some pretty heavy stuff in the past and know how to survive. I’ve been doing this since I was 10 and I’ll be 60 in October, so I’ve been playing this game of thrones for 50 years.”

Albertsons Cos. announced a new partnership with Firework, a short-form video platform designed to bring a shoppable, livestream video experience to any website. The food and drug giant is the first U.S.

The Produce for Better Health Foundation celebrated another successful National Fruits and Veggies month with an intimate virtual influencer event geared toward inspiring consumers to eat more fruits and vegetables.

Despite an international pandemic, Farmer Mark’s obsession with the Big Idaho Potato Truck is stronger than ever as evidenced in the Idaho Potato Commission’s newest national television commercial, aptly named “Hobbies.” The IPC premiered its 12th commercial featuring the Big Idaho Potato Truck and Farmer Mark during ESPN’s live broadcast

Over the past 18 months, society has endured unprecedented health, social and economic turmoil simultaneously on a global scale. The Mexican organic banana industry, through tremendous effort, has successfully produced and delivered the highest quality fruit possible. In the last 12 months, it has delivered more than 7 million boxes of organic bananas to the U.S. market. Mexico recently became the second-largest source of organic bananas to America, second only to Ecuador. At this rate of growth, Mexico may well become the largest source of organic bananas to the U.S.