The New York Apple Association is becoming more digitally-centered around the customer connection — one person, one apple, one market at a time. In doing so, the association is actively considering how digital touchpoints can create and enhance the shopping experience of today’s shoppers — all the way from ecoupons, social media and making available information about apple varieties and new recipes. 

Target Corp. plans to invest up to $5 billion to continue scaling its operations in 2022. The company said it will invest in its physical stores, digital experiences, fulfillment capabilities and supply chain capacity that further differentiate its retail offering and drive continued growth.

The International Fresh Produce Association has launched the Fresh Field Catalyst, an accelerator program, to attract start-up, scale up and international technology solution providers interested in entering the global produce market.

When Crunch Time Apple Growers was formed 10 years ago, the New York growers that formed the company did so in order to bring new flavorful varieties to the marketplace — and not just any varieties, but high-flavor, premium, Cornell-developed apples, specifically SnapDragon and RubyFrost.

The Well•Pict trade show crew is headed to Orlando, FL, for the Southeast Produce Council’s Southern Exposure, and with spring right around the corner so is the busiest time of the year for berry orders.

For more than 20 years, John Shuman, president and CEO of Shuman Farms, has been a key driver of cause-marketing in the produce industry. Through programs like Healthy Family Project, the Feeding America bag promotions and supporting breast cancer awareness in October, giving back has always been a priority for Shuman and his company.