Divine Flavor, one of Mexico’s largest grower-importers, announced its new project of summer organic Bell peppers in Jalisco, Mexico. This program, years in the making, adds another of the company’s staple items to its year-round product list.

Continuing from its established roots in Sinaloa, Mexico, with veteran producer Hortifresh, Divine Flavor will receive its first shipments of organic Bell peppers later this month out of central Mexico.

Following a successful year, which saw 55 million consumer impressions across all media, the New York Apple Association’s marketing and public relations plan for the 2022-23 crop year is under way.

NYAA reported that it is reaching out to retail partners to secure geo-targeting advertising to complement in-store and digital promotions to drive New York apple sales. These geo-targeted promotions include a gallery of NYAA’s original content, images, and videos to complement print and digital ads.

Splendid by Porvenir has hired Cindy Swanberg Schwing as its vice president of marketing for the company. Schwing will concentrate on all aspects of marketing, with efforts closely connected and coordinated with retail sales.

WF&FSA (Wholesale Florist & Florist Suppliers association.) launched The Flower Movement Awareness Week(August 8-14) in 2021 to promote community activism, using flowers to change mindsets and uplift feelings.

Two of the top high-volume categories are grapes and melons. Advertising and promoting both will boost your produce sales tremendously along with some substantial gross profit. This is the best time of the season to set up some nice attractive California grape displays as well as large mixed melon presentations.

For 48 years, Grapeman Farms has been growing the highest quality of grapes at its vineyards in the San Joaquin Valley, and the company is continuing its long tradition as a leader in California grapes this season.