Costa Farms has shifted its commercial strategy to put an increased focus on the end consumer. As a part of this strategy, the company has launched a branding effort and consumer marketing campaign, as well as doubling down on efforts to educate and engage with the end consumer.

The Bloom Show and Flowers and Cents' shows are going to CalFlowers' Fun 'N Sun convention, and they will be hosting a "LATE NIGHT SHOW" this year. Williee Armellini and Sahid Nahim have joined forces with CalFlowers & Fun ‘N Sun to bring the flower industry an inside look into industry events and happenings and to help keep everyone connected.

Jeremy Gosch has been named the CEO and president of Hy-Vee’s retail operations as well as vice chairman of Hy-Vee’s board of directors. Gosch will lead alongside Aaron Wiese, who will serve as CEO and president of Hy-Vee’s subsidiaries and supply chain as well as vice chairman of Hy-Vee’s board of directors. Gosch’s new leadership role will take effect Oct. 1.

Top Brass and Vignolo Farms is a fourth-generation family farm that handles all aspects of growing, harvesting, cooling, storage, shipping and sales, with fresh table grapes from the central valley of California harvested starting in July and continuing into December.

While the team at Forrence Orchards is hard at work on its traditional McIntosh apple program, it is also dedicated to providing consumers with other types of apples that are growing in popularity.

International Fresh Produce Association is calling for industry voices to vote for two SXSW Meet Ups that will bring floral and produce to the South By Southwest Conference in March of 2023. Voting closes Aug. 21.