Industry Viewpoint: Create a plan for back-to-school marketing
By
Tracy Shaw, digital marketing manager of Healthy Family Project
Industry Viewpoint: Create a plan for back-to-school marketing
By
Tracy Shaw, digital marketing manager of Healthy Family Project
The weather is starting to warm up and I am looking forward to natural vitamin D from the sunshine, cookouts, beach trips and enjoying lazy summer evenings.
From a digital marketing viewpoint, I’ve already skipped over summer and am planning for back- to-school. This planning is in full force, but the groundwork was actually set last November. Right now, in May, I’m identifying trends and predictions for the upcoming back-to-school season, known annually to impact billions of consumers in a big way.
