Lisa Roath takes over as Target's chief marketing officer
Lisa Roath takes over as Target's chief marketing officer
Lisa Roath has been named Target's executive vice president and chief marketing officer. In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy and marketing strategy and operations. She joins Target’s leadership team effective immediately and will report to Cara Sylvester, executive vice president and chief guest experience officer.