Industry Viewpoint: Trade show logistics and trends for 2023
By
Mary Heslep, senior vice president of Ten Acre Marketing
Industry Viewpoint: Trade show logistics and trends for 2023
By
Mary Heslep, senior vice president of Ten Acre Marketing
California trade shows, historically, draw the highest attendance rates due, in part, to the ease of logistics for so many across the industry. The high concentration of growers in the state and service providers who support the supply chain means many companies can bring larger teams, more fresh products to display and mitigate travel expenses to participate in shows like IFPA’s Global Produce & Floral Show. The mild California fall weather also adds to the appeal.