Del Monte Fresh Produce N.A., Inc. announced the relaunch of its MAG.nificent Melon, which provides consumers with consistency and takes the guesswork out of purchasing cantaloupes. Each melon meets the highest standards for appearance, flavor, texture and aroma.

Ayco Farms, a distributor of a wide variety of fruits and vegetables from multiple growing and shipping regions, is preparing to embark on its 15th season as one of the top melon importers.

The National Watermelon Promotion Board is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and families.