Get set for celebrating Memorial Day and the start of summer with large melon displays. Melons can add high volume sales to the produce department along with some very favorable gross profit.

Pacific Trellis Fruit introduced a new line of premium melons: Dulcinea Pure Perfection melons. This collection of high-flavor, high-quality melons is designed to elevate the consumer eating experience with exceptional sweetness, texture and juiciness.

Legend Produce, a fourth-generation leader in the melon industry, announced a landmark partnership with Kiss Melons, a renowned specialty melon brand celebrated for its unparalleled flavor and quality. Effective immediately, Kiss Melons will join the Legend Produce family, uniting two powerhouses in the melon industry to deliver exceptional taste and variety to customers across North America.

I recently saw two shoppers in a store, each holding a cantaloupe close to their ear and tapping away on it. No customer likes a hard, unripe melon so how can they tell if a particular melon is ripe? By knocking on it? Most people laugh at that method, but it does work. Tapping on a cantaloupe, honeydew, watermelon or any other type melon is a clue for ripeness when it has a specific sound.

Brazilian melon grower Agricola Famosa unveiled a new campaign for its popular ultra-premium melons at the recent IFPA Global Produce & Floral Show in Atlanta, paying homage to the unique ecosystem where they are produced in the South American nation.

Pure Flavor is returning from the International Fresh Product Association’s Global Produce & Floral Show with a new innovation award under its belt. The company won the Best Product Promo Award for its Amora mini melons. The win further cements the company as an innovation and marketing leader in the produce industry.