While many California-grown citrus varieties are nearing the end of their season, the Bee Sweet Citrus team reports that Rosy Red Valencia oranges will be available through June, and Star Ruby grapefruit and will be available through August.

EV Produce International, a specialist in year-round, high-quality Mexican limes and chayote, has launched a new brand called FAMILIME to coincide with its peak lime availability from May to July and its connection to family. Packs are now available in supermarkets nationwide.

Aimed at helping its products stand out in retail produce departments, the FAMILIME brand is inviting, bold and fun, boasting distinctive colorful pink packaging. 

Goody by Blue Banner Co. is one of California's premier grapefruit shippers. With 75 years of citrus expertise behind them and a thriving direct sales operation in motion, Goody is energized and ready to connect with buyers and growers from coast to coast.

The company's growing sales force brings together seasoned industry veterans and the multiple generations of the Mazzetti family who built Blue Banner Co. from the ground up. For the Mazzettis, this isn't just business — it's legacy.

Rosy Red Valencias, an exciting new citrus variety native to California’s Central Valley, will be available at Bee Sweet Citrus later this spring. Discovered in 2009 by Bee Sweet Citrus grower Nancy Lange, this variety is an excellent choice for customers seeking unique produce to enhance their summer selection.

Sunkist Growers launched a new digital content series — Peel Talk — designed to deepen consumer engagement and reinforce citrus’s role in everyday wellness, snacking and shared moments.

Building on the brand’s growing presence across digital channels, Peel Talk introduces original storytelling, culinary inspiration and interactive content that connects consumers more directly to citrus and the farmers behind it — while supporting engagement during peak California citrus season.

Goody’s selling season begins strong as nationwide wellness trends spotlight grapefruit for consumers. Current consumption of grapefruit remains robust, with 2026 estimated U.S. sales expected to meet the 2024 high of more than $400 million. While data for 2025 is still being finalized, consumption in the U.S. for 2024 exceeded 330,000 tons, an approximate increase of 9.5 percent from recent years, according to Index Box.