On Saturday, May 14, the California Avocado Commission hosted an open house — or rather open grove — at Rancho Santo Thomas, owned and farmed by Mike Sanders and his son-in-law Chris Ambuul in Valley Center, CA. Attendees were educated on various aspects of avocado farming, including the grafting of avocado cultivars on various rootstocks, sustainable cultural practices, canopy management and avocado picking, as well as tips and tricks for avocado preparation.

A unique opportunity to keep shelves stocked with high-quality Mexican avocados has arrived, thanks to the addition of AvoWorks to the Oppy-Eco Farms go-to-market strategy.

Helping retailers stay relevant in the produce department and expand their avocado SKUs, West Pak Avocado officially launched its Party Pak. This bag of jumbo fruit transitions with every season, featuring a new look and reason to celebrate the goodness of avocados. Festive seasonal packaging highlights recipes on the grab-and-go bag, while the American Heart Association’s Heart-Check mark reminds shoppers of the healthy reasons to choose avocados for every occasion.

A strong marketing program can make the difference between stagnant sales and exceptional growth. WP Produce witnessed this first-hand as a result of its partnership with Moxxy Marketing on its Desbry tropical avocados program.

It's time to take Cinco de Mayo celebrations from adequate to awesome. Avocados From Mexico is showing fans new ways to celebrate with avocados this Cinco by introducing the Guactail.

Even in a week when almost 63 million pounds of avocados were available for sale in the U.S. market, demand continued to outstrip supply and the FOB price remained extremely high.