San Diego’s less fortunate were buoyed by a generous — and nutritious — donation by Avocados from Peru as part of the third annual Guac-Off Challenge, held on July 31, National Avocado Day.

Index Fresh is experiencing one of its strongest California avocado seasons in recent years, presenting exceptional promotional opportunities for retail and foodservice buyers as the market landscape shifts.

GLC Cerritos LLC recently completed its enrollment of farms and packing facility with the Ethical Charter Implementation Program. ECIP aligns growers, distributors and buyers around socially responsible labor practices. 

ECIP allows users to learn, assess and benchmark current practices. It also gives retailers a central location to review where their supply chain is investing in social responsibility.  

The 2025 Super Bowl delivered another strong performance for Hass avocados, as consumers across the U.S. stocked up in preparation for the year’s most anticipated football event.

Calavo Growers Inc. has introduced distinctive new PLU stickers for its largest avocado sizes. These vibrant, oversized labels are designed to prominently feature Calavo's Super Jumbo avocados, enhancing their visibility and appeal on retail shelves.

The new labels measure 36 millimeters by 26 millimeters, a size specifically chosen to correspond with the larger fruit.

The Colombia Avocado Board announced the launch of the Avocados From Colombia brand in the United States. 

The debut comes at a pivotal time for the industry as shipments of Colombian avocados to the U.S. have reached their highest volume to date with 85 million pounds in the first half of 2025 — more than double the previous mid-year record of 41 million pounds set in 2024.