Michigan Apple Committee enhances reputation of Michigan apples
By
Keith Loria
Michigan Apple Committee enhances reputation of Michigan apples
By
Keith Loria
The Michigan Apple Committee engages in marketing, research, education and communications for the benefit of Michigan’s apple growers.
“Our mission is to enhance the reputation of Michigan Apples, improve their share of sales in target markets and aid the profitability and sustainability of Michigan’s apple industry,” said Diane Smith, executive director of the Michigan Apple Committee. “We work in the areas of consumer education, research, market development, and communications with the primary goal to help Michigan Apple growers be successful in their businesses.”