"Fresh Morels, all year round," summed Dr. Gary Mills when explaining Midsummer Exotic Mushroom's entry into the specialty produce industry while looking over the 80-acre Scottville, MI, facility that produces the firm's "Gourmet Mix."

Spreckels, CA-based Tanimura & Antle has announced the rollout of its new three-pack of "Sweet Gem" gourmet lettuce.

Each head of this variety of lettuce is small enough to serve one person and has the texture and color of Romaine lettuce with the taste and sweetness of butter lettuce. Rich in nutrients, Tanimura & Antle's Sweet Gem is a high source of vitamin A.

CINCINNATI -- Chiquita Brands International Inc. announced that its premium "Chiquita" brand ranked No. 5 in overall brand equity in the 2005 edition of EquiTrend, a unique brand quality and equity measurement and comparison tool developed by Harris Interactive.

NEWARK, DE -- Citing growing member concerns regarding transportation challenges, the Produce Marketing Association's Executive Committee approved the creation of a transportation task force at its meeting Aug. 12-13 in Ojai, CA.

Led by PMA board members Bud Floyd of C.H. Robinson Worldwide Inc. and Bill Schuler of Castellini Co., the task force will examine, and when possible, propose solutions for critical produce industry transportation issues.

RIDGEFIELD, CT -- "We want to run one store as well as we can and concentrate our efforts on this location."

That's the philosophy of Ancona's Market, an independent supermarket here in southwestern Connecticut, as outlined by co-owner John Ancona.

It is a philosophy that has served the retailer well from its beginnings way back in the 1920s as a soda fountain through its position today as a full-service supermarket offering produce from around the world.

Washington asparagus growers that previously packed with Seneca will have a new home at Gourmet Trading Co.'s new packing facility in Pasco, WA.