RETAIL VIEW: U.S. misting technology doesn't resonate in Europe
RETAIL VIEW: U.S. misting technology doesn't resonate in Europe
At the Fruit Logistica convention in Berlin, Germany, earlier this year, retailers were intrigued with the produce department misting systems offered for sale, but not enough to purchase them.
"People wanted to see the new technology from America, but we have found that retailers [in Europe and elsewhere] are just not open for change," said Itamar Kleinberge, vice president of Prodew Misting & Humidification in Marietta, GA.
"People wanted to see the new technology from America, but we have found that retailers [in Europe and elsewhere] are just not open for change," said Itamar Kleinberge, vice president of Prodew Misting & Humidification in Marietta, GA.