Understanding agribusiness enables AgriCap to better service industry
Understanding agribusiness enables AgriCap to better service industry
AgriCap Financial Corp. in Los Angeles was founded about six years ago by two finance veterans to provide financial services to agricultural enterprises -- a business sector that banks and other lending institutions often shy away from, according to Rick Jones, president of AgriCap.
"Many lenders consider agriculture too risky," he said. So why has AgriCap been successful in a field perceived as too risky by many competitors? "In a nutshell, we understand the industry well, so we are better at it," he said.
"Many lenders consider agriculture too risky," he said. So why has AgriCap been successful in a field perceived as too risky by many competitors? "In a nutshell, we understand the industry well, so we are better at it," he said.